The Voice of the Crowd: Brand Weekly Awards 2025 Nominations Unveil a New Era of Consumer Choice
In an age where algorithms often dictate taste and boardrooms decide excellence, a distinctly human intervention is taking centre stage. Today, the Brand Weekly Awards 2025 has released its full roster of nominees,a vibrant mosaic of the brands, creators, and campaigns that have defined British culture and commerce this year. What distinguishes this list is not simply its breadth, but its origin: every name was submitted by the public.
Forget industry insiders and closed-door judging panels. This is the No.1 Consumer Choice Awards, a platform built on the principle that the truest measure of a brand’s impact lies with those who buy, watch, wear, and believe in it. The nominations, gathered from readers of Brand Weekly, Business Today, The National Post, and Chelsea Monthly, alongside thousands of consumer submissions, present a raw and revealing snapshot of the national zeitgeist.
“This isn’t about whom we deem worthy,” says Alexandra Sterling, Partnerships Director for the Brand Weekly Awards. “It’s a reflection of genuine affinity. The public has nominated the voices they listen to, the products they trust, and the creativity that cuts through the noise. It’s democratic, it’s authentic, and it’s often wonderfully surprising.”
The list is a study in contemporary influence. In the Beauty and Personal Care categories, established luxury players like Charlotte Tilbury and Elemis stand alongside disruptive independents such as Nala’s Baby and The Ordinary, underscoring a market that values both heritage and transparency. The Best Self-Tanning Brand category alone, featuring the premium St. Tropez and the budget-friendly cult favourite St. Moriz, tells a story of a nation united in pursuit of a glow, yet divided in its purse strings.
The Influencer and Creator categories reveal the shifting epicentres of cultural authority. The nominees for Best Brand Influencer read like a roadmap of modern media: from the entrepreneurial savvy of Steven Bartlett and Grace Beverley to the comedic grip of Munya Chawawa and the relatable fashion authority of Molly-Mae Hague. The Breakthrough Influencer list, including the razor-sharp podcast host GK Barry and the transformative skincare advocate Maddie Grace Jepson, highlights the rapid, meritocratic ascent possible in today’s digital arena.
Beyond the individual, the awards celebrate collective creative force. The Creative Campaign of the Year category is a masterclass in narrative, featuring Burberry’s romantic “London in Love” spectacle and CALM’s devastatingly quiet “Evelyn” campaign for suicide prevention. In Advertising, the nominated work from John Lewis’s poignant “Snapper” to Heinz’s patient “Worth the Wait”—proves that emotional resonance remains advertising’s most valuable currency.
The commercial landscape is equally represented. Best Fintech Company pits baking giant Starling against AI innovator Immersive Fox. Best Disruptive Brand showcases companies tackling existential challenges, from Oort Energy’s climate solutions to Lindus Health’s trial revolution. This isn’t just a popularity contest; it’s a barometer for where consumer confidence and curiosity are investing the future.
How It Works: Your Vote is the Verdict
With nominations now public, the final phase and the core of the awards’ philosophy begins. From today, December 10, 2025, until February 10, 2026, the power to crown the winners shifts entirely to the public. Voting is hosted on the official platform powered by Telephonos. This extended window is designed to allow for measured deliberation, social debate, and campaigns led not by marketers, but by fans.
The culmination will be a gala ceremony at The Crown Hotel in London on Thursday, February 27, 2026. It will be less a black-tie ritual and more a victory party for public opinion—a gathering of the brands and talents that the people have anointed.
In a marketplace saturated with claims of excellence, the Brand Weekly Awards offers a different metric: collective choice. The nominated list is the question. The public now holds the pen to write the answer.
Selected Nominees at a Glance:
- Best Brand Influencer (Female): Molly-Mae Hague, Zoe Sugg, Patricia Bright, Saffron Barker.
- Best Brand Influencer (Male): KSI, Chunkz, Joe Wicks, Steven Bartlett.
- Best Skincare Brand: Elemis, Medik8, REN Clean Skincare, The Ordinary.
- Best TV Advert: John Lewis – Snapper; Tesco – Helping You Spend Less; Heinz – Worth the Wait.
- Best Breakthrough Brand: Nala’s Baby, TALA, Butternut Box, Ooni.
- Best Podcast: The Diary of a CEO, The Rest Is Politics, Saving Grace, Debated Show.
Voting is now live at: www.telephonos.com
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