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Genaro Rivas’ AW24 “Beautiful James” Collection: A Fusion of Culture, Creativity, and Purpose

Genaro Rivas’ AW24 “Beautiful James” Collection: A Fusion of Culture, Creativity, and Purpose

In a groundbreaking moment for London Fashion Week, Genaro Rivas, a visionary Peruvian designer hailing from East London, unveiled his highly anticipated AW24 collection, “Beautiful James”. Stepping onto the official BFC LFW schedule, Rivas made history as the first Peruvian designer to do so in the event’s esteemed 40-year history. The collection, named after the iconic Placebo song, is more than just a display of garments; it’s a narrative of personal evolution, collaboration, and the pursuit of freedom.

Drawing inspiration from his Peruvian heritage and the vibrant culture of East London, Rivas crafted a collection that transcends boundaries. From the streets of East London to the highlands of Peru, Rivas seamlessly weaves together diverse influences, creating a tapestry of textures, colors, and silhouettes that celebrate individuality and self-expression.

At the heart of “Beautiful James” lies the motif of the swan, symbolizing renewal, grace, and inner strength. This symbolism is not lost on Rivas, who sees fashion as a means of personal empowerment and self-discovery. Each garment tells a story, reflecting the wearer’s journey towards authenticity and self-realization.

What sets Rivas’ collection apart is its collaborative spirit. Embracing the ethos that fashion should be accessible to all, Rivas enlisted the help of artisans and makers from both East London and Peru. Together, they brought his vision to life, creating a collection that is as inclusive as it is innovative.

The front row of Rivas’ show was graced by the presence of His Excellency, Mr. Juan Carlos Gamarra, Ambassador of Peru to London, and his wife, underscoring the cultural significance of the event.

Earlier in the day, Rivas had the privilege of meeting HRH The Duchess of Edinburgh at his alma mater, The London College of Fashion. It was here that Rivas shared the inspiration behind his collection and his vision for the future of fashion.

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In a world where fashion is often synonymous with excess and extravagance, Genaro Rivas stands out as a beacon of hope and change. Through his work, he not only challenges industry norms but also strives to create a more sustainable and inclusive future for fashion.

As the fashion world continues to evolve, Genaro Rivas remains at the forefront, leading the charge towards a brighter, more diverse, and more compassionate future.

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